Mr White exudes kewl.  His brand is Dense.  Captial D.  Fat S.  If he was a baked good he’d be artisanal.  If he was tech he’d be a wearable.  If he was your cousin, well you would – even if the babies turned out to have three eyes and kept running into walls.

It’s these credentials that make you exhault – “Jack White has a new album – fuck yeah!”.  Get it, unwrap it, turn it on and wait for AWESOME.  Hyped it enough yet?

Unfortunately, like a lot of artisanal bread, this album is just bread.  It’s baked real nice and the fancy crust sure is pretty but it all goes down the same in the end.

Maybe it’s a grower.  You’d have to want to play it again however to find out.